Strive Asset Management Pushes Intuit to Adopt Bitcoin as Treasury Reserve
Strive Asset Management has intensified its campaign to promote Bitcoin adoption among major corporations, now targeting Intuit, the $165 billion fintech giant behind TurboTax and Mailchimp. Following its successful advocacy with GameStop, which recently agreed to add Bitcoin to its balance sheet, Strive is urging Intuit’s leadership to consider Bitcoin as a hedge. In an open letter dated April 14, Strive CEO Matt Cole emphasized the potential benefits of Bitcoin for Intuit’s reserves. This move highlights the growing trend of corporations exploring Bitcoin as a strategic asset.
Strive Escalates Bitcoin Blitz, Targets $165 Billion Intuit Next
Strive Asset Management has urged Intuit, the $165 billion fintech firm behind TurboTax and Mailchimp, to allocate portions of its balance sheet to Bitcoin. This follows Strive’s earlier success with GameStop, which agreed to add BTC to its balance sheet after months of engagement. In an open letter dated April 14, Strive’s CEO Matt Cole called upon Intuit’s top leadership to consider adding Bitcoin to Intuit’s reserves as a hedge against potential risks.
MSTR Outshines Magnificent 7 With 133% 1-Year Return Fueled By Bitcoin
In a period marked by economic turbulence, MSTR is quietly outperforming Silicon Valley’s brightest stars, delivering a staggering 133% return over the past 12 months. The company’s Bitcoin-holding plan has seen it eclipse the so-called “Magnificent Seven” tech stocks, which have slumped under the weight of a global trade war. Data from financial research platform YCharts shows that as of April 15, MSTR’s one-year total returns stood at about 133%, far outperforming Wall Street giants. Tesla, the best-performing among the seven, lags far behind MSTR, managing only 57% returns year-over-year. The second best was Nvidia, which is up 30%, followed by Apple at 17%. Meanwhile, Meta and Google are hovering behind.
Is Bitcoin losing ground to gold? – Here’s why this investor says no.
According to Anthony Pompliano, a BTC investor and founder of Professional Capital Investments, BTC could outperform gold in the long run. In 2025, amid tariff uncertainty, gold has outperformed Bitcoin [BTC] as investors flee to it as a haven. BTC reacted like a risk-on asset and followed U.S. equities’ performance until recently, dropping 10%, while gold was up over 25% on a YTD (year-to-date) basis. Pompliano stated in a recent CNBC interview that ’Gold always leads these rallies. When gold runs, about 100 days or so later, Bitcoin always catches up and runs much harder.’
Bitcoin Price Following Analyst’s Prediction For Bullish Breakout
The Bitcoin price appears to be moving in lockstep with a bullish prediction made by a crypto analyst earlier this month. According to the analyst’s forecast, Bitcoin is set to break out to a new all-time high above $120,000 following the announcement of a temporary tariff pause by United States (US) President Donald Trump. Kaduna, a crypto analyst on X (formerly Twitter), has released a follow-up analysis on his previous bullish prediction of Bitcoin, highlighting that it is playing out as expected. On April 11, the analyst predicted that Bitcoin was preparing for a massive push above $120,000.
Bitcoin Price Erases Daily Gains as Fed Chair Powell Highlights Tariff Risks
Bitcoin’s price volatility returned today as the asset climbed beyond $85,500 but fell sharply after Jerome Powell, the Chairman of the US Federal Reserve, addressed the potential impact of tariffs against China and other nations. Powell said a potential rush of imported goods to avoid increasing tariffs could weigh on estimates of gross domestic product. The US central bank might find itself in a difficult position, having to choose between controlling inflation and supporting economic growth.
Bitcoin 30-Day MVRV Ratio Drops to New Lows, Indicating Weakness
Bitcoin briefly surpassed the $86,000 mark but has since lost its bullish momentum, revisiting levels below $84,000. This pullback has been accompanied by negative performances of several key metrics, including the 30-day Market Value to Realized Value (MVRV) ratio, which has fallen to new lows. Despite finding support at the $83,000 level, Bitcoin’s short-term profitability outlook is facing renewed pressure.
